Atlas Shrugged

I’M DANA, A NEW ENGLAND–BASED GRAPHIC & PACKAGING DESIGNER SPECIALIZING IN BRAND IDENTITY. BUT ON TRAIL, THEY CALL ME ‘ATLAS’.

AFTER STEPPING BACK FROM MY CORPORATE CAREER TO REBRAND MYSELF, I RETURNED WITH A SHARPER PERSPECTIVE AND RENEWED FOCUS.

MY WORK BLENDS MODERN, INTENTIONAL MINIMALISM WITH A RAW EDGE — NOT AFRAID
TO GET A LITTLE MESSY TO CREATE AN IMPACT.

BECOMING ATLAS

MAY I NEVER BE COMPLETE

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MAY I NEVER BE CONTENT

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MAY I NEVER BE PERFECT

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MAY I NEVER BE COMPLETE ✳︎ MAY I NEVER BE CONTENT ✳︎ MAY I NEVER BE PERFECT ✳︎

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2025

New York

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